A sixteenth NACHOS franchise opened its doors on November 24 at 24, rue du Grand Marché in Tours. Located in the heart of the city, on a pedestrian street bustling with shops and restaurants, Antoine Danjou, our Tours franchisee, has found his niche.
NACHOS: an obvious choice for Antoine
A Tourangeau since childhood, Antoine Danjou has lived here since the age of 5. Today, at 26, he has succeeded in turning his plans into reality by launching his own business. It was while visiting the Observatoire de la Franchise website that Antoine discovered the NACHOS concept.
Antoine was looking for a fast-food chain " to make up for the constraints of a traditional restaurant ", and because " it's a sector with the wind in its sails", he visited the Observatoire de la Franchise website. I 'm a big fan of Mexican dishes, and I share the NACHOS values about the importance of freshness and quality of raw materials, as well as the fact that you can eat quickly and healthily ". Antoine consulted the testimonials of our existing franchisees, and the NACHOS franchise was the obvious choice.
Viral communication: one of the keys to success
Antoine had to work tirelessly, because embarking on such an entrepreneurial project requires a lot of energy, especially when you're young, as there are many barriers to overcome.
First of all, we need to make ourselves known, initially on social networks. To achieve this, our franchisees are supported by Lucie, Communications & Marketing Manager. In particular, a competition on the social network Instagram was set up, with the aim of winning 200 dishes on the opening day for 200 subscribers selected at random. Today, the restaurant's Instagram page boasts almost 2,000 followers!
Then there's word-of-mouth. A satisfied customer is a loyal customer, and certainly a new one. That's why at NACHOS, we attach great importance to customer satisfaction, and analyze their feedback on a daily basis. Antoine Danjou's gamble paid off, because to say the least, the opinions of customers in Touraine are more than positive:
" Excellent experience, it's good, it's hot, it's hearty, it's Nachos! We'll be back with pleasure," review posted on Google on November 24, 2021.
" Very good and very healthy! The fajita was impressive and just right for my companion! I had quesadillas, hot and melting like I like them! (...) I recommend it!", review posted on Google on November 25, 2021.
ABOUT US
NACHOS is a fast-food chain that sets itself apart from its competitors with other codes: fast-good, fast and inexpensive food that also offers the guarantee of fresh, tasty, well-balanced food prepared on the premises. 3 dishes are offered: fajita (or burrito), tacos and bowl, composed on demand and in front of the customer's eyes.
The brand currently has 16 restaurants, with another 10 in the pipeline. " We plan to open around 30 outlets by 2023, focusing on No. 1 locations with high pedestrian traffic in city centers, but also in shopping malls. The aim is to achieve annual sales of around one million euros " Benoit LEROY, Chairman and Founder of NACHOS.
Smile, the next NACHOS could be YOURS! Go to: https: //franchise.nachos.fr/devenir-franchise/